Hint: Brand will cease to exist very soon.
Answer: Mercury
Mercury is an automobile marque of the Ford Motor Company founded in 1939 by Edsel Ford, son of Henry Ford, to market entry-level-luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles, similar to General Motors' Buick (and former Oldsmobile) brand, and Chrysler's namesake brand. Currently, all Mercury models are based on Ford platforms.
The name "Mercury" is derived from the "messenger of the gods" of Roman mythology, and during its early years, the Mercury brand was known for performance, which was briefly revived in 2003 with the Mercury Marauder.
The Mercury brand is used in the United States, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East. In 1999 the Mercury brand was dropped in Canada, although the Grand Marquis was still marketed there wearing a Mercury badge through 2007.
The Mercury brand will be phased out starting in 2010, while Ford Motor Company will focus on the Ford and Lincoln brands. Production of Mercury vehicles will cease by the fourth quarter of 2010.
