Hint: Makes gears for sports
Answer: Alpinestars
Quoting Shweta Patil, who quotes Wikipedia.
Alpinestars is a technical safety gear manufacturer for motorcycle and auto racing (MotoGP, Motocross, Formula One and NASCAR), as well as extreme sports. The company takes its name from the English translation of the Italian word for "edelweiss" (stelle alpine) which, when translated into English, literally means "Alpine stars".
